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A lot of clients come to us lost in their current marketing, not knowing if what they are investing time and energy into is really paying off. One of the first things we look at is if they’ve identified and been reaching their Target Audience. In this article, we will dive into what a target audience is, why it is so important, and how to identify yours!

While working with clients, HexaHive has found common, critical mistakes that hinder their social media. In this article, we’ll share those common mistakes and how a strategy can build a strong, engaging online presence.

Your business experiences many changes/updates within a single calendar year – and so should your website! In this column, learn three (of many) reasons it is crucial to update your website’s content.

As a marketer or business owner, you might have heard through the grapevine that email marketing is losing its touch, due to the rise of social media and other digital marketing channels. However, that couldn’t be further from the truth!

There’s a reason why 94% of the world’s population recognizes the Coca-Cola logo. Two words – brand consistency!

Just a mere 20 years ago, if you were looking to find a local business, you’d reach into your junk drawer and pull out a big yellow phonebook to flip through.

If you think of marketing as an expense, your mindset should shift. Marketing isn’t a cost – it’s an investment that should be boosting both your revenue and business goals.

In today’s world, it’s near impossible to ignore the power of social media marketing. Many businesses have taken the first steps of creating an online presence, but many more remain on the fence about investing in social marketing for their business.

With the ever-changing landscape of technology and consumer demands, it can be difficult to know what to expect a few years down the road. In this article we will talk through what a business should consider before deciding to start a blog and how it can be done effectively.

Let’s compare this question to something universal – sports. Do plays matter in organized sports?
Playing basketball since the 4th grade has taught me that plays are essential. Without them, everyone runs around without purpose, despite each believing that their actions will bring success. Without a common objective, you are left aimless.