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Does it really matter to be consistent with how my materials look for my business?
Each month, we are answering commonly asked, and important, marketing questions.
This month, LaDora Bolton answered the question: Does it really matter to be consistent with how my materials look for my business?
There’s a reason why 94% of the world’s population recognizes the Coca-Cola logo. Two words – brand consistency!
Being consistent in your branding helps people recognize your business more easily. In turn, this helps build trust and loyalty with current and future customers, increasing your business. No matter how you’re advertising, if you consistently present your brand you could increase your revenue by up to 23%, according to Forbes.
So how do you start building brand consistency? A great first step is creating a mission statement that helps clarify and keep everyone on the same page as to what your brand’s goal is. Once you know what your mission is, we can help you create brand guidelines that will put purpose behind your marketing efforts. This will act as a clear framework for what your brand’s voice, look, and feel is, making it easy to be consistent.
At HexaHive, we’re here to help you achieve that consistency and make your brand more recognizable. Just email info@hexahive.co to schedule your free consultation and get started!