strategic
marketing
We think of creating a strategic marketing plan as the opportunity to step back and see the big picture. An outline to success. Your Brand. Industry. Best sales channels. Competition. Current Trends. Budget. We look at it all. It may sound overwhelming (we know, we get it!) but we are here for you and have done this more than a few times before.
Our team of creative, strategic thinkers is ready to partner with you to determine goals, capitalize on opportunities, and conquer your market.
Exceeding expectations.
Take a deep dive into our past projects.
did you know?
On average, about 1 out of every 4 marketing dollars (26%) is spent on paid media. In order to ensure these dollars are not wasted, companies need an advanced strategy to correctly identify what is working and what is not.
FAQ
Still have questions on what strategy can do for you and your business goals? Let us explain further.
What does strategic marketing cost?
A strategy for Nike is very different from a strategy for your favorite local mom-and-pop shop. There are many factors that go into creating it, whether it’s a high-level overall strategy, one specific to a repeating campaign, or one specific to a single goal of yours – like a hiring campaign to attract qualified applicants. Because of this, no two projects are priced the same.
These projects have a range, but typically start between $5,000 – $40,000+, with a basic marketing plan being on the low end and expansive in-depth strategy on the high end.
HOW DOES STRATEGIC MARKETING BRING A CLEAR PATH FOR SUCCESS?
Strategic marketing allows you to make sure that you are positioning your business in a way that aligns with your business’s goals, giving you a clear path for how to achieve success. We do the leg work and research for you, using our expertise to clearly communicate how your business can improve ROI on day-to-day marketing, campaigns, and all marketing initiatives.
Strategic, data-driven marketing increases ROI, with campaigns that leverage data-driven personalization reporting 5-8x ROI for their campaign spend.
How do I know if I need strategic marketing?
Have you been doing all the same things for marketing for years? Or maybe you’ve just been going with the flow until you ‘have time’ to come up with a plan? Think about everything you do for marketing – maybe it’s magazine ads, radio spots, event sponsorships, or annual campaigns – but when you think about why you do it, do you know its purpose or how it elevates your business? Or you say, “we’ve just always done it.” That’s a clear sign you need a strategy. By identifying and focusing on what’s most valuable, you’ll not only save money that you can invest back in the business, but you’ll also be supporting your actual goals to reach them faster and more effectively.