your website needs a refresh
Having an up-to-date website is essential for any business. It’s the first impression potential customers will have of your brand and it’s also your online platform for reaching out to customers and getting your message across.
But how do you know when it’s time to give your website a facelift? Here are seven signs that you need to get busy updating your site.
You're not getting enough traffic
Unlike the roads, your website is the place you should be wanting to see traffic on. If you’ve noticed that your website isn’t getting as many visitors as it used to, that could be the first sign that your content and design features may be going stale. Updating the look and feel of your website can help attract more visitors and make them stay longer on your page.
It takes too long to load
Today’s website users expect a website to load fully in less than 3 seconds (Web Performance Guru). If your website is lagging behind in speed, chances are people won’t stick around long enough to explore what you have to offer. Optimizing the size of images, videos and other elements on the page can help speed up the loading process significantly.
It doesn't work on mobile devices
With more people using smartphones and tablets than ever before, having a responsive website design is essential for any business these days. In fact, 61% of internet users have a higher opinion of companies with mobile-friendly website design (Webfx). If your website isn’t optimized for mobile devices or is difficult to use on smaller screens, then it’s definitely time for an update!
It looks outdated
Did you know that first impressions of websites are 94% related to design? (Research Gate) Design trends come and go quickly, so if your website still looks like something from 10 years ago, then it is more than likely time for an upgrade! A modern design can show visitors that you are current with industry trends and technology advancements, making your business seem more trustworthy.
Your content hasn't been updated in awhile
Fresh content is key when it comes to SEO (Search Engine Optimization). If you haven’t added anything new in awhile, then there’s a good chance you’re missing out on ranking organically in search engines – which could be hurting how you reach current and prospective customers. Adding fresh content regularly can help boost rankings and keep users engaged with relevant topics related to your business or industry.
Your competitors have better websites
Keeping track of what businesses in your industry are doing can be a great way to stay ahead of the competition and ensure that their websites aren’t surpassing yours in terms of design or functionality. If they have something that looks better than yours or offers more features than yours does, you may be losing customers to them – meaning it’s time for an upgrade!
You're not reaching new customers
If all of the above points don’t seem to apply to your site but you still find yourself not reaching new customers as much as you’d like, this could still be a sign that something needs to change. It may be time to consider how effective (or ineffective) your website is at connecting with potential customers who may otherwise never find out about your business or offerings.