7 signs
your website needs a refresh

Computer screen depicting the signs your website needs a refresh

Having an up-to-date website is essential for any business. It’s the first impression potential customers will have of your brand and it’s also your online platform for reaching out to customers and getting your message across.

But how do you know when it’s time to give your website a facelift? Here are seven signs that you need to get busy updating your site.

a traffic icon depicting 1 of 7 signs your website needs a refresh: you're not getting enough traffic

You're not getting enough traffic

Unlike the roads, your website is the place you should be wanting to see traffic on. If you’ve noticed that your website isn’t getting as many visitors as it used to, that could be the first sign that your content and design features may be going stale. Updating the look and feel of your website can help attract more visitors and make them stay longer on your page. 

an hourglass icon depicting 2 of 7 signs your website needs a refresh: it takes too long to load

It takes too long to load

Today’s website users expect a website to load fully in less than 3 seconds (Web Performance Guru). If your website is lagging behind in speed, chances are people won’t stick around long enough to explore what you have to offer. Optimizing the size of images, videos and other elements on the page can help speed up the loading process significantly.

a sad cell phone icon depicting 3 of 7 signs your website needs a refresh: it doesn't work on mobile devices

It doesn't work on mobile devices

With more people using smartphones and tablets than ever before, having a responsive website design is essential for any business these days. In fact, 61% of internet users have a higher opinion of companies with mobile-friendly website design (Webfx). If your website isn’t optimized for mobile devices or is difficult to use on smaller screens, then it’s definitely time for an update!

a calendar icon depicting 4 of 7 signs your website needs a refresh: it looks outdated

It looks outdated

Did you know that first impressions of websites are 94% related to design? (Research Gate) Design trends come and go quickly, so if your website still looks like something from 10 years ago, then it is more than likely time for an upgrade! A modern design can show visitors that you are current with industry trends and technology advancements, making your business seem more trustworthy.

a computer updating icon depicting 5 of 7 signs your website needs a refresh: your content hasn't been updated in a while

Your content hasn't been updated in awhile

Fresh content is key when it comes to SEO (Search Engine Optimization). If you haven’t added anything new in awhile, then there’s a good chance you’re missing out on ranking organically in search engines – which could be hurting how you reach current and prospective customers. Adding fresh content regularly can help boost rankings and keep users engaged with relevant topics related to your business or industry.

a tug of ware icon depicting 6 of 7 signs your website needs a refresh: your competitors have better websites

Your competitors have better websites

Keeping track of what businesses in your industry are doing can be a great way to stay ahead of the competition and ensure that their websites aren’t surpassing yours in terms of design or functionality. If they have something that looks better than yours or offers more features than yours does, you may be losing customers to them – meaning it’s time for an upgrade!

an outline of two people icon depicting 7 of 7 signs your website needs a refresh: you're not reaching new customers

You're not reaching new customers

If all of the above points don’t seem to apply to your site but you still find yourself not reaching new customers as much as you’d like, this could still be a sign that something needs to change. It may be time to consider how effective (or ineffective) your website is at connecting with potential customers who may otherwise never find out about your business or offerings.

As a small business owner or marketer, keeping up with changes in technology is essential for staying competitive—and having an up-to-date website plays an important role in that process! By taking note of these seven signs it’s time for a website update, hopefully you will be able recognize when changes need made before they become too obvious.

Don’t be scared of the change – HexaHive is here to help!