3 marketing trends
to be aware of in 2023

Illustration of 2023 with sketches surrounding the number

The world of marketing is ever evolving, and rapidly. What may have worked well for years may fall victim to becoming an outdated practice in 2023—so, what trends should you be keeping your eye on in the year ahead? From artificial intelligence to influencers, here are some of the biggest marketing trends to look out for as we move into 2023 and beyond.

Artificial Intelligence (AI) & Machine Learning (ML)

AI and ML technology are becoming increasingly sophisticated and a lot of marketers are starting to utilize them in some degree. AI-driven marketing automation platforms analyze customer data and develop personalized campaigns that help businesses better reach their target audiences. By utilizing AI-powered chatbot technology, businesses can provide customers with 24/7 support without requiring a dedicated team of customer service representatives. ML algorithms can help identify patterns in customer behavior and suggest actions that will optimize results – helping take away the guesswork and extra time requirement.

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influencer marketing

Influencer marketing has become one of the most powerful tools in a marketer’s toolkit. Influencers have large followings on social media which gives them the ability to reach vast audiences with tailored messages about products or services they endorse. As more people turn away from traditional advertising, influencer marketing is becoming an increasingly important part of any successful marketing campaign.

video content

Video content continues to dominate the digital landscape—and it shows no signs of slowing down anytime soon. Video content is highly engaging and makes it easy for marketers to convey complex ideas quickly and efficiently. Video content also performs well on social media platforms, making it an effective way to capture attention online. With video advertising projected to account for almost 80% of all internet traffic, marketers should take advantage of this trendy medium whenever possible!

It’s clear that though the marketing landscape shares similarities in rising trends, things will grow and become significantly different throughout the year—but if you’re prepared for these changes, your business can stay ahead of the curve and continue to grow as you move forward into a new age of digital marketing strategies. By staying up-to-date on emerging trends and leveraging tried-and-true tactics like influencer marketing, AI/ML technologies, and video content creation, your business will be primed for success in 2023 and beyond!