3 ways

Google Business Profile Can Help Your Business Grow in 2023

Illustration of the HexaHive bee mascot viewing a Google business profile on a laptop

Just a mere 20 years ago, if you were looking to find a local business, you’d reach into your junk drawer and pull out a big yellow phonebook to flip through. These days, 97% of users find a local business by searching online! From a small business just getting started to an established brand looking for more exposure, Google Business Profile can help you get the most out of your online presence. In this article, you will learn the role an updated and optimized Google Business Profile can play and the edge it can give your business against competitors.

What is Google Business Profile?

Google Business Profile (A.K.A Google My Business) is a free tool that allows businesses to easily create and manage their presence across Google Search and Maps.

Why is it important?

Increased Visibility and Brand Recognition

Did you know that, according to Chat Meter, “Near me” or “close by” type searches grew by more than 900% in just two years? By having an active and optimized Google Business Profile, your business can increase visibility and provide potential customers with information about your business right away in their search, including its location, hours of operation, reviews, contact information, images and more. Your profile should include links to your website or social media channels so customers can stay in touch with your brand even after they leave the search page.

Build Your Reputation and Credibility

Google Business Profile gives a business the ability to connect with customers through messaging, reviews, FAQs, and other materials – helping them create more meaningful connections with clients and show that they are dedicated to providing quality service. With 98% of consumers reading online reviews for local businesses, Google Business Profile’s review capabilities play an important role in business credibility. Customers are able to leave ratings on business profiles and offer detailed feedback, which helps other potential customers learn more about a business’s offerings. 

Improve SEO Ranking

Having an optimized profile on Google My Business will help improve SEO ranking because it tells search engines like Google that your content is relevant to what people are searching for. It also ensures that accurate information about your business appears on search engine results pages (SERPs). As a result, potential customers are more likely to find you when they search for services related to your business — which means greater visibility and, most importantly, more leads.


Google My Business is an invaluable resource for any business looking to gain greater visibility online while boosting its SEO ranking and helping build trust with potential customers. With such a powerful, free tool at your disposal, you’ll be able to reach new audiences as well as keep existing ones engaged—helping them choose your brand, and stay connected with it, every step of the way.