How Marketing Built Trust and Visibility in a Regulated Industry

Our Work

Security First Bank of North Dakota

Community-Focused Strategy Boosts Visibility, Amplifies Outreach

Who is Security First Bank of North Dakota?

Security First Bank of North Dakota is a family-owned community bank with a history dating back to 1925. Known for its commitment to personalized service and community involvement, the bank has built a reputation as a trusted partner in financial services for individuals and businesses alike.

The Opportunity

Security First Bank of North Dakota’s marketing director and leadership team came to us looking for a partner to help create a clear marketing strategy to distinguish themselves from other local banks.

The Results

830+

Direct Mailers

To local businesses

Fresh

Digital campaign

To build awareness and brand recognition

Comprehensive

Strategy

To guide all marketing efforts

What We're Doing

Market research. We conducted a detailed competitor and marketing audit to identify gaps and opportunities. We also carried out a customer and community survey to gain insights into the needs and preferences of their audience.
Tailored strategy. We created a tailored marketing strategy that resonated with their target demographic across multiple locations, ensuring that every channel — from website ads to social media — was optimized for maximum engagement and conversion.
Budget guidance. Direction on how and where to spend their marketing dollars gave the client confidence to know they’re making the most of their budget.

Referral program. A new referral program rewards loyal customers while incentivizing new customers to join Security First.
Comprehensive campaign. We created a testimonial campaign, capturing authentic stories through photoshoots and interviews, and developed assets including flyers and direct mail to highlight the bank’s strong community ties.
Increased visibility. We used web ads and email marketing to keep the bank top-of-mind for its customers, while targeted social media ads and direct mailers expanded our reach to additional audiences.
Rewarding loyalty. We introduced a referral program to incentivize existing customers to bring in new clients, rewarding them for their loyalty while generating new client leads.

We remain committed to our strategic partnership with Security First Bank of ND. We consistently reassess our strategy, uncovering new opportunities to connect with audiences, supporting social media advertising initiatives, and evaluating results to ensure ongoing optimization and success.

Key Takeways

Long-term partnerships ensure consistent strategy execution. Ongoing collaboration allows continuous refinement of the marketing strategy.
A tailored approach drives differentiation. A tailored approach to marketing strategy based on research and customer insights helped Security First distinguish itself in a competitive landscape.
Leveraging community ties builds trust. Authentic customer stories reinforced strong community connections and reputations.