How Recruitment Marketing Attracted Qualified Healthcare Candidates in the Midwest

Our Work

Dakota Home Care

How We Recruited Qualified Candidates for a Growing Health Care Business

Who is Dakota Home Care?

Dakota Home Care is an award-winning home care service provider offering medical and non-medical in-home care. As one of the few local providers, they are proud to provide assurance for families, renewed independence for those needing care, and an alternative to nursing home placement.

The Opportunity

Dakota Home Care was seeking help attracting high-quality applicants during a period of steady growth.

The Results

Exceeded

WEEKLY HIRING GOALS

Increased

NUMBER OF APPLICATIONS

Obtained

BETTER QUALIFIED CANDIDATES

What We Did

We audited Dakota Home Care’s hiring efforts and built a recruitment marketing plan from the ground up. We refreshed their hiring web page, improved the applicant experience, and revamped job listings. Those efforts, along with a multi-phase marketing campaign, paid off! For the first time in years, they had enough demand to conduct two simultaneous CNA classes.

Key Takeways

Every step of the recruiting process matters. Analyze and streamline every touch point to ensure a seamless experience. Did you know 60% of candidates won’t complete applications if they’re too long or redundant.
Tailored marketing is a must. A personalized strategy ensured ads and job postings reached the right candidates and drove high-quality applicants.
Use data to drive results. An audit at the start of this project revealed bottlenecks and areas for improvement. The data from that audit allowed us to refine the process and drive better results.