How a Brand Refresh & Strategy Boosted Leads

Our Work

Yanish Home Solutions

How a Brand Refresh and Integrated Approach Increased Client Leads

Who is Yanish Home Solutions?

Yanish Home Solutions is Bismarck-Mandan’s local source for premium, tailor-made window and home solutions. Since opening its doors in 2008, Yanish has built its reputation on small-town values and quality products.

The Opportunity

Yanish came to us looking for a results-driven partner to implement a more strategic and cohesive marketing plan that would increase brand awareness and lead generation – and alleviate the burden of day-to-day marketing responsibilities.

The Results

8-12

Leads/Month

Increased digital leads from 0-1

100%

Top Impression Rate

On Google Guarantee for four consecutive months

Increased

Average time on a page to drive leads

Exceeding industry average for session duration to drive leads

Eliminated

Day-To-Day Burden

Eliminated Yanish team’s daily marketing responsibilities

What We're Doing

We’re taking a balanced approach of developing long-term marketing efforts while improving short-term lead generation.

Strategic marketing plan. HexaHive developed a strategic marketing plan with full-scope solutions to enhance brand awareness and drive lead generation.
Brand transformation. We transformed Yanish Custom Exteriors into Yanish Home Solutions, a name that allows for broader appeal and future expansion.
Out-of-the-box marketing. The best marketing doesn’t feel like marketing. We are coordinating authentic approaches to build brand awareness and loyalty.
Website overhaul. We redesigned and consolidated Yanish’s website to drive leads and conversions.
Online optimizations. We enhanced Yanish’s online presence by optimizing its Facebook and Google Business profiles for better visibility and engagement.

Direct mail. We launched a direct mail campaign to reach Yanish’s target audience in Bismarck-Mandan.
Integrating with sales teams. Marketing is just one piece of the puzzle. To maximize ROI, we work hand in hand with the sales teams to streamline the process between lead generation and lead conversion.
Social engagement. Our team supports organic social media engagement and runs strategic digital ads to attract high-quality leads. SEO optimization significantly improved their online visibility, driving more visitors to their showroom and supporting their goal of converting visits into sales.

We continue to work with Yanish as a strategic partner, regularly revisiting our strategy, identifying continuous opportunities to reach audiences, supporting organic social media content, and analyzing results to continually optimize and improve outcomes.

Key Takeways

Long-term partnerships ensure consistent strategy execution. Ongoing collaboration allows continuous refinement of the marketing strategy.
A tailored approach drives differentiation. A tailored approach to marketing strategy based on research and customer insights helped Yanish Home Solutions distinguish itself in a competitive landscape.
Leveraging community ties builds trust. Authentic customer stories reinforced strong community connections and reputations.